about the brand
The Washington County
Branding is all about keeping a promise about who you are to the people who experience your community. Brand application is simply the consistent, physical representation of the brand on a variety of products and media. This section illustrates some ways in which the Washington County brand can be applied that are in keeping with the lifestyle and culture of the people. There are infinite ways in which a brand can be applied. This section shows a few of those ways. Photography plays a large role in the success of brand application, as it helps capture the essence and mood, allowing the viewer to see themselves using the brand. The following pages show how the Washington County brand can be applied in a variety of ways and is enhanced by good photography.